Product Photo Guidelines For Famous Ecommerce Stores

amazon product guidline


Product Photo Guidelines For Famous Ecommerce Stores| Amazon Image Requirements

Are you an online retailer? Or do you want to sell your product online? If you do then you must read this article thoroughly. If you have eCommerce stores in online platforms like Amazon, eBay, Walmart, or Etsy but couldn’t sell your products because it didn’t show up at the first place of the product search page, then that means you are doing something wrong or doing something in a wrong way. Product photo guidelines for an eCommerce store is one of the major solutions that you should be interested in if you want to bring your product image in the first place.

So let’s say you have a store on Amazon platform or you want to open a store there. Before starting any online store one this is a must, that is reading the terms and policies very well. There are a lot of policies and terms but Image requirements policy is considered as one of the tops. Selling a product online has a few basic to-do lists that you need to check.

Such as uploading product photos for product listing on Amazon, highlight the features through writing the description, and few others. If you check the box containing these basic to-do lists it will not only give your product presentation a professional touch but will also help your product to rank up in the search result.

In this article, I am going to talk about the amazon image requirements so that you guys can know what you are doing wrong or what you have to do. So let’s get started.

amazon image requirement

What are Image Guidelines?


First thing first, what do I mean by image guidelines or image requirements for eCommerce stores? All the eCommerce platforms we see whether it is Amazon or eBay or Etsy or any other, all of them have certain product image policies. If you want to start a business on these online platforms you need to follow them strictly. Basically the guidelines regarding product photos are like image resize, image backgrounds, product appearance percentage on the frame, etc.

Different online platforms have a different idea for their product image requirements but most of them are not very different after all. In this article, we will talk only about the amazon product image requirements.

Why Online Stores Have Image Requirements?

Now we know what image guidelines are but why it is so important? Why do online stores have image requirements for their platform? Well, the reason is simple and it is helpful for both sides. How? Let me explain it to you. The guidelines they provide you is for the sake of your business. It generates good sales for your business and profit for you.

The online platforms always want to generate visitors to their websites and in an eCommerce store what else can do that other than good product photo viewing experience?  They did their research on a large scale on customer behavior and then made those guidelines and they are very strict with their image policies because an image speaks louder than words. So if you want to do well in the eCommerce business following the image guideline has no second option.

Best Image Practices for Online Stores

Now it is established why image requirements are important and why you need to follow them, let’s give you a few tips that will help you to follow the guidelines more easily when you photograph your products and post-process them.

  1. Select Plain Background

The most common, simple but effective tips for your product photo is to use a plain background. Most of the eCommerce platforms suggest using a white background in product photos. The reason is in white background products are seen more clearly. But you can use other plain color but white is the number one product photo editor


You can use a white cloth or a white wall to make the background of your product white. Most professional photographers use white backgrounds but the problem with using white cloth or studio setup is it catches dust and spots a lot. Of course, it has a solution and that is image post-processing.

  1. Highlight Your Product

As I said white background helps to see the product more clearly but only the clear vision is not enough to get a customer you need to highlight it as well. How will you do it? According to Amazon image guidelines, the product needs to feel at least 80% of the image frame. Highlighting the product in the product photo not only helps to highlight it but also improves the visuality.

  1. Use Images With Details

A high-quality image is always pleasing to see because it carries a lot of detail and color with it. Because of this reason product photos need to be in the premium quality state from capturing them to post-process and then uploading them on online platforms. The consumer never likes dull and deemed product photos.


  1. Add Features Like Zoom In/Out

Every eCommerce platform supports this feature and if you want to enhance the consumer’s viewing experience you must add this feature to your product listing and this will likely increase your sales more.

According to Amazon, the picture should have a natural color and smooth borders. Professional lighting and photograph or scanning. When a shopper browses Amazon, the product will pop out. Ensure that the color and specifics of the actual product are shown more effectively. The photo would also appear as though it had been taken professionally. A photo of poor quality or amateur looking gives consumers a negative first impression.

  1. Packaging

The package may be a more or less essential component of the package depending on the product. Items with the highest status and lifestyle, or as a gift, also have an elegant and premium kit. For these instances, showing the product for their packaging may be helpful.

Does Product Image Requirements Influence Rankings?

Enough of talking about the image requirements now let’s know does product image requirements really influence the ranking of your product? The answer is yes. Product photos on the online platform also have SEO factors that you need to care about. With well-optimized product descriptions and product photos, your product will rank up very quickly rather than unoptimized product photos.

Amazon Product Photo Requirements

Amazon is one of the biggest eCommerce platforms where millions of products are sold every day from thousands of retailer stores. It is very tough for a product to rank up but it is not impossible either. If you list your product according to the image guidelines that are given by the amazon itself you will have the maximum chance of getting your desired sell on amazon. There are two sides of image requirements. One is technical, another is standard. Let’s talk about the technical one image rule

Technical product photo requirements for amazon

In this part, the requirements are a bit technical as the name suggests. These requirements can only be understood by professional photographers or image editors. Let’s see the requirements below:

  1. There is a certain image format that is allowed to use in amazon. These are TIFF, JPEG, GIF, and PNG format
  2. Pixel dimensions of at least 1000 or larger in either height or width
  3. You can only use sRGB or CMYK color mode
  4. File names must provide an authentication code for the Commodity (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC).

Standard product photo requirements for amazon

Amazon maintains the following image specifications for images identified by product ID with no variant code or the MAIN version and displayed as the principal image on the product details page:

  1. The picture must be the cover art or a snapshot of the product sold. Product sketches or photographs are not allowed.
  2. The photo must not have any distraction or unwanted objects that can cause consumers confusion.
  3. The picture must be focused, professionally lighted, photo-scanned, and smoothly colored.
  4. Backgrounds must be in pure white
  5. In the product image frame, only the product must be shown. Any additional text, graphics, or inset images aren’t allowed.


Final Verdict

It doesn’t matter whether you are an old retailer or new to the platform, professional or not your product image should follow all the requirements of the platform you want to go in. your product photo from capturing to post-processing should be handled with professionalism.

If you want to increase your product sales, then these guidelines on image optimization are a good place to start. Note that when you refresh your amazon product listing, you should follow Amazon’s product image criteria.

Now a question may arise that how following the requirements can be made easy? Or is there any way that will help this process easy. The answer is yes there is. I already told that the solution of this following guidelines issue and you can do it by yourself or hire an in-house designer but it will cost you heavily.So if you don’t want to waste your money and want the best possible result you can outsource your product photos to us. We at the clipping path palace have dedicated Photoshop experts team for the product photo editing separately. Where our professionals have all the experience you need of editing the product photos according to the image guidelines. We have the fastest turnaround time coupled with a premium quality result and at a budget-friendly price