A Complete Guideline for E-commerce Product Photography
E-commerce product photography popularities build up day by day for the reason of increasing online based shopping. The percentage of online shopping is increasing over the past few years. In the US currently, the percentage is 69% which the experts are expecting to rise up to 91% by 2023. And the revenue they are expecting to get is 4 trillion dollars. On the other hand, In the UK the rate is 87% already which is a great number. These stats show how the e-commerce market is growing at a rocket pace. One of the things that are triggering this fast-growing e-commerce market is product photos. The better photos, the more sales, the more revenues. So, the companies that provide photo retouching service are also in a rush to edit product photos. However, the product photos should complement the criteria that will help a product get sold. To take that kind of product photo you have to follow certain rules that will help you in this regard.
In my today’s blog, I am going to share my own experience as a product photographer. You will know how to get started and continue taking good looking product photos. Without much wandering, let’s get in the business.
Getting Ready with E-commerce Product Photography
Mark Twain once said, “The secret to getting ahead is getting started.” This is as simple as that. Once you start you get going. Most of the work is done as soon as you complete the starting part. So, how to get started with product photography? Well, there is no rocket science behind this. Before you start, fix the mindset that you are ready to endure the patience product photography requires. Because you may need to edit your photos several times to get the best result. Taking clipping path service is just the starting. You may need other services as well. Once you decide to be a product photographer, you have to get ready with a camera, some accessories, a studio set up no matter what size.
This is the most important component of any kind of photography. No matter if you are starting product photography for a living or just as amateur product photography you need a good quality camera. The camera you will buy for your product photography should be fast, intuitive, and sharp. I would recommend you to buy a full-frame camera with autofocus. Because autofocus helps the photographer to focus on the subject without bothering. If your camera cannot take photos focusing on the subject, then you may need to take color correction service as the color may get distorted because of less focus on the subject. Moreover, you should consider the smart image processing capacity of the camera as well
One of the most important things in product photography is the lens. You can buy any brands you love. However, I can recommend you one here. Tamron 90mm f2.8 Macro is the lens I use. This gives me a clear view of the product. You can have your own choice. Well, as you are in the starting phase, you should buy according to your budget. The one I mentioned here is an expensive lens. So, you can buy a cheaper one if you want. A lens will help you a clear photo. As a result, you don’t have to go for a photo restoration service.
No one can deny that without proper lighting you can never display your subject. And when it is a product photo, then you must find a place where you will get enough light. Well, there are two options for you. You can use natural light or artificial light. If your product is small in size, you should go for a lightbox. It will throw light from every angle. Well, shooting in a lightbox will cause no shadow of the photo. Sometimes, it becomes important to keep a shadow of the product to make it realistic. In that case, a drop shadow service will be a shelter for you.
When you shoot food as a product, you can make it more vivid and lively by adding an important component beside that. I am talking about props. Professional photographers do not only use props as a tool to make things lively but also as a beautification tool. By using props you can make your subject get more focus.
A lot of things in a perfect product photo depends on the background of the photo. Because it is the things that can make a product get focused, similarly it can destroy the look of the photo. If you shoot with a noisy background that will distract the viewer from the subject. People will never like the product in such photos. As a result, your product sales will be lesser than you hope for. Well, if you are confused about the background, you can go for a plain background. If nothing works, remove the background by taking cut out service from us.
Shoot Photos for Editing
Everyone wants to take near-perfect photos. And everyone knows that it is not possible. Because of this when you see some of your photos are not being up to the mark you should not worry. As a product photographer, you should always remember that you are shooting photos that will go under the scissors of photoshop. You have to keep that in mind. So do not bother to delete the photos you find not worthy of uploading on the social media platform or any e-commerce sites.
Learn Photo Editing
Every photographer should know a little bit of photo editing. Product photos need a specific type of color, background, size, etc. So, it will be a matter of shame if you go to image editors for basic image editing tasks like these. You have to know how to operate Photoshop and how to do some editing stuff. You should be able to apply background removal service, image masking service, photo color correction service, etc. Besides these, there are some other editing tasks like resizing the image, cropping the unwanted edges of the image, etc. which also should be addressed.
Read E-commerce Terms and Condition
The best guideline you will find about product photography is the terms and conditions section of e-commerce sites. There is a segment that suggests which kind of photos the product owners can upload on that particular website. There is some instruction for the photographer and the image editor. You can get a holistic idea about your product photography job. Not only for photography these instructions are important for Web image optimization service as well.
Follow Famous Brands
As you are a newcomer in this sector, you can get a lot of lessons from famous brands. They get photos of their products shot by highly professional photographers. They know all the rules and systems of shooting the best photos easily. Observe which kind of photos they use for their promotion or which kind of photos they use for uploading on their website. This will give you a clear idea of product photography.
Follow Photographers Work
When we want to something, this comes after getting inspired by someone. You also must have got inspired by someone engaged in this profession. Even if no one inspired you, you could get inspiration from some of the best product photographers. Great photographers leave different traces of how they do their jobs. You should take them as your inspiration.
Use Multiple Angles
The purpose of product photos is to show the maximum portions of the product. You cannot do that if you shoot only from one angle. To focus on every part of the product you have to take photos from different angles. E-commerce sites have multiple photo uploading options that allow the viewer to see every part of the product. That makes it easier for the buyer to make a buying decision.
Rule of Thirds
One of the classic ways of taking perfect photos is the rule of thirds. It helps the photographer focus on the subject. It will allow you to avoid distraction from photos. The viewer will see the subject in the right place. So, you also should use the rule of thirds.
Take Close Shots
Well, the term product photography is a general one. There are some other specific types of photography that comes under this. For example, food photography, toy photography, and some other product photography also come under this genre of photography. According to the type of product you may need to change the style of shooting. When you shoot food photos, you should take close shots. This will keep the focus on the color and texture of the subject. You will get the best result.
Last But Not the Least
Before starting shooting read the product specification perfectly so that you can also focus on those areas. To serve the purpose of this photography, you have to shoot in a way that will help the viewer to get a clear idea about the product. If they do not get a 100% clear idea about the product, they cannot buy a specific product. Above all, your photos should compel a buyer to buy the product.